Eat Well, Live Well
PINK is a way of feeding your pet BARF, which stands for Biologically Appropriate Raw Food. Unlike Many commercially available pet foods, PINK is made from fresh, raw, human grade ingredients.
It is easy to forget that our beloved pets are evolved from wolves and the big cats, but related they are to these great hunters. Hence, your pet’s digestive system has evolved over millions of years to eat raw meat. In fact, dogs and cats have highly acidic stomach juices (pH1)- perfect for digesting raw meat and bone and ‘killing’ any potentially harmful bacteria. Furthermore, healthy animals digest the food very quickly, hence the harmful bacteria and viruses do not have the necessary time to reproduce to a level that can cause illness.
Dogs have only been kept as pets for 14000 years, a very short time in evolutionary history, and cats have been our companions for even less time. Experts believe we’ve only enjoyed domesticated feline company for around 4000 years. Feeding commercial cooked diets is an even more recent development. Historically, dogs were fed scraps and had to hunt. Cats too. And it is their hunting which would have provided them with the bulk of their caloric intake.
Feeding our pets what they are meant to eat will allow us to provide the nutrients essential to their physical and mental health. Cooking is a process which destroys nutrients such as vitamins, enzymes, minerals and amino acids. While humans fare better on a diet which contains mainly cooked foods, our pets do not.
How to switch to PINK
Young, healthy animals usually prefer raw food! When given PINK, they tuck in and never look back. Older animals may need more persuasion and PINK should be introduced gradually over the course of two weeks. Start by adding a little bit of PINK to their current food and grdually increase the amount of PINK.
Once your pet has made the transition, or even in the early days, it is not unusual to see abnormal stool. Rest assured that this is not a reaction to the ‘rawness’ of PINK but more likely an attempt by the body to cleanse itself of a build-up of processed food. In this instance, fast your pet for 24 hours and offer it broths or clear soups to help it stay hydrated.
Our food in packed in convenient 600g blocks. You should feed your pet 2-3% of it’s body weight daily. This is approximately 100g for every 5kg of your pet’s weight. Thus a 3kg cat would need 60g of food per day. Monitor your pet’s weight and adjust as required.
Active or young and lactating animals will need a great deal more food. Puppies and kittens can consume up to 10% of their body weight per day and lactating queens and bitches can consume up to three times their usual intake.
Dogs (600g unless stated otherwise)
Chicken (1.2kg) RM14
Wild Boar RM
Wild Boar RM